Proven Skincare, which recently raised $12.2 million in funding, has launched its new All-In-One Personalized Serum—and it uses AI technology to analyze data and identify the most effective combinations of optimal ingredients for a customized formula.

Proven’s cutting-edge proprietary approach to skincare personalization harnesses the power of the company’s Skin Genome Project. The serum is formulated using a powerful combination of four to five ingredients for optimal efficacy—rather than highlighting one or two key ingredients, the company says.

The team said it took nearly two years of extensive research, safety, and stability tests, and countless reformulations to develop the new serum. 

Ming S. Zhao, co-founder, and co-CEO, says, “Serums have become a core component in many women’s skincare routine…the Proven Personalized Serum is a powerful formulation designed to address your skin’s specific concerns, taking your skincare routine to new heights and delivering remarkable results…and I could not be more proud of what we’ve created.”

More About Proven Skincare’s Personalized Formulas

Proven prioritizes personalization over relying on a single key ingredient. Working with AI and experts, the team identified a range of effective ingredients such as Bakuchiol, Beta Glucan, Sodium Hyaluronate, and Niacinamide, among others.

By identifying the most effective combinations of active ingredients that work together synergistically to deliver optimal results, Proven’s All-In-One Serum is personalized based on a scientific understanding that recognizes the specific needs of every individual’s skin.

Additionally, each user has different concerns, including signs of aging, uneven skin tone, dryness, and lifestyle factors—and Proven’s customized serums also address these concerns. 

The All-In-One Personalized Serum was developed as a complement to Proven’s 3-product system, which forms the foundation of a comprehensive skincare routine. It is packaged in a bottle with an airless pump dispensing system. Airless packaging is made to protect formulas and preserve ingredient freshness by eliminating contact with oxygen and the user’s chosen method of application until the moment the product is dispensed.

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